Making your words work harder

I finally made it to see The Favourite at the cinema this month. I loved every part of this lusty, double-crossing (not-to-mention award winning) film and, as a designer, I also couldn’t help but admire the fabulous typography.

If you’ve seen it, you’ll know that throughout the film there are title cards for different chapters. The typographer set just one word on each line, using crazy spacing to make the text look fussy and absurd, just like the characters in the movie.

Great typography, like many aspects of design, helps to set the mood, the tone, and the style. It reinforces the meaning of the words, helping them speak LOUDER and with MORE IMPACT.

So if you want to add a bit more WOW to your marketing and attract more attention to your business, through eye-catching design (and typography) please get in touch with me today.