The start of a new decade is often the prompt for fresh thinking and new approaches. So when you’re considering your marketing projects for the new year, make sure your business stays ahead of the curve with these five graphic design trends for 2020 and beyond:
1 – Minimalist, flat illustration is an existing trend that is likely to intensify as we enter the 2020s. Simple, intuitive two-dimensional illustration and easy-to-read type that reflects a transparent and honest approach will feature heavily in both print and digital.
2 – Muted colour palettes will become more popular in 2020 as the graphic design world takes on a more reserved tone. Designers and brands are now choosing desaturated colour palettes over the bold and vivid colours that have dominated over the last few years.
3 – Geometric patterns are a big part of background design in 2020. Since many designers are aiming for simplicity in their design, plain geometric shapes – that may look simple but actually require a lot of work to create a sophisticated composition – will be one of the leading trends for 2020.
4 – Genuine and natural photography, with muted landscapes and authentic portraits will follow the colour trends in 2020. In a backlash against the image-obsessed, overly filtered perfection, brands are realising the power in un-retouched imagery and using real people over models.
5 – Type only approaches, with bolder, and decorative typography that pushes conventional boundaries are set to continue in 2020. Bold typography can be extremely effective in helping brands deliver messages via simple, strong statements; a great technique for brands that are straight-talking and to-the-point.
Trends exist for a reason and it’s always good to study them and understand why they exist; and then be playful and skirt around them to avoid doing the same as everyone else. Many of the best modern brands adapt to new trends but also stay forward thinking and constantly challenge the status quo. Good design should be honest and meet the client’s needs first and foremost, treading the line of having long-lasting appeal, whilst evolving to stay fresh and engaging.
If you’re looking for fresh ways to approach your marketing and, attract more attention to your business through eye-catching design, get in touch with me today.