Bland identity

5 tips to avoid a Bland Identity

Bland:  (adj) Devoid of any distinctive or stimulating characteristics; uninteresting; dull; insipid; unemotional.

Boring graphic clichés such as swooshes, globes and random shapes will fail to deliver anything meaningful. To catch your customer’s attention, you’ll need something with a bit more substance.

Graphic design becomes a real investment when it engages with and informs your audience.

So make your marketing meaningful by ensuring every piece has something to say. Great design is founded in your company’s history, its vision and, most importantly, why you’re the best option for your valued customers.

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How to hook new customers

I recently came across the following quote, which beautifully illustrates the importance of knowing your ideal customer and how best to “hook” them in:

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”


Dale Carnegie

Keep your bait both interesting and relevant to your target audience, appealing to their specific needs and wants. Make it irresistible. Your audience should be left in no doubt as to how or why their life would be so much better if they buy.

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Brand Evolution: Consistency vs Fluidity

Developments in modern technology have lead to greater transparency and businesses are now held accountable to a much higher standard than in the past. So brand consistency has never been more crucial when trying to establish a trusted brand that is easily recognisable. Successful corporate identities often feature simplistic, yet comprehensive designs, that are instantly recognisable within their market place.

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Five tips to help SMEs grow in 2016

When it comes to attracting new customers, no one really wants to be sold to. So the most effective marketing really engages with new and prospective customers by building up a personal connection with them. By helping customers to become more familiar with our business (and more importantly the people behind the brand), we can build trust and understanding about the amazing benefits we offer, which naturally leads to more sales.

Here are my five top tips to help you better engage with your customers and increase sales for 2016:

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How outsourcing can save you money

Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience. 

Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »

6 Golden Rules to boost your marketing

It takes a lot of work to get new clients. And then, of course, you have to know how to keep them, or all that hard work is lost. Marketing is as much about retaining your existing customers as it is about acquiring new ones.

So here are six golden rules to help you on your way:

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How to sway a potential client

Have you ever had a meeting that seems to have gone really well, only for the prospective client to then utter those dreaded words “let me think about it and I’ll get back to you” at the close of your meeting?

Enter the mighty ‘leave-behind’ brochure – one of the most powerful marketing tools that can be invaluable for swaying your prospective client into making a decision. As the name suggests, these are brochures that are left behind after a sales pitch. A concise summary of all that’s been said, it will trigger memories of all the great things you’ve told them about your business and why you are their only option.

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What’s holding you back?

Hiring a graphic designer to develop your branding is an invaluable investment. Of course I would say that as I’m a designer(!) but good branding is more than simply making things ‘pretty’ and can be critical to the success of your business.

Did you know for example that information that is communicated visually is retained up to six times longer than just the written word alone? Plus it can really grab your audience’s attention and increase their level of interest, helping them to truly understand what it is you’re trying to tell them.

So what is holding you back from hiring a graphic designer to develop your branding?

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