As a friendly, vibrant and aspirational school, St. Alban’s existing prospectuses were looking tired and dated and did little to convey the school’s vision and the excellent opportunities available to students.

So I was commissioned to create new prospectuses that would showcase the school’s best assets and better appeal to prospective pupils and their parents. Collaborating with a talented local photographer and the region’s leading print specialists, I organised the entire project from concept through to delivery.

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BACKGROUND

With an impressive history (dating back to 1894), West Cliff Theatre is situated at a popular seaside resort and attracts a huge variety of acts and performances to its classic auditorium. With so much going for it however, the Theatre’s previous identity was outdated and did little to reflect any of these unique qualities.

So when I was approached to redesign the Theatre’s quarterly ‘What’s On’ brochure, it was clear that we’d need to begin with a complete brand overhaul; to bring the Theatre’s visual identity up-to-date and project the right image to appeal to audiences old and new.

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