How outsourcing can save you money

Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience. 

Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »

Design, branding, logos, website design,

A day in my design life…

Groundhog Day? Not a chance!

Like for so many of us these days, there’s really no such as thing as a typical day! One day is never like the next and that’s what makes my job so interesting to me and keeps my ideas fresh.

My current schedule includes two new brand identities, three websites, a school prospectus, a theatre programme, exhibition banners, drinks labels, some promotional flyers and some branded infographics.

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How does the Apple Watch affect logo design?

The Apple Watch has been recently unveiled and the graphics involved got me thinking about logo design and, in particular, how app buttons have given new life to the logo.

 

As designers, we like to talk about how a visual brand is more than a logo. In fact one of my favourite quotes goes something like “a logo alone does not make a brand … unless it’s on a cow!”

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