Making your words work harder

I finally made it to see The Favourite at the cinema this month. I loved every part of this lusty, double-crossing (not-to-mention award winning) film and, as a designer, I also couldn’t help but admire the fabulous typography.

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Head over heels (with design)

As we celebrate another Valentine’s Day,
Let me pause for a moment, simply to say…

Why I love my job and love what I do
Creating logos, and brochures and websites for you!

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Celebrating 10 Years in Business

This year marks the 10th anniversary of Creative Joy – whoop whoop!

So I’d like to start the year by thanking all my past and current clients, for keeping me in business over the last decade.

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Championing local independents…

For most of us it’s a competitive world out there. Many local independents compete against far bigger organisations, with enviable budgets to tell the world about their products and services.

However, they also often lack the invaluable personal touch, that we smaller local businesses pride ourselves upon.

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7 Major marketing mistakes to avoid

We market our business to impress and retain our customers, entice new prospects and ultimately make sure new work keeps rolling in. However mistakes in marketing are much more common than you’d think. Here are a few common mistakes, to help you avoid slipping up:

 

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Give your marketing a boost

Promoting your business and engaging with prospects and customers is a must to keep new business rolling in. Yet hiring an all-bells-and-whistles design agency can be expensive and, employing an in-house designer might not be quite what you need.

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Bland identity

5 tips to avoid a Bland Identity

Bland:  (adj) Devoid of any distinctive or stimulating characteristics; uninteresting; dull; insipid; unemotional.

Boring graphic clichés such as swooshes, globes and random shapes will fail to deliver anything meaningful. To catch your customer’s attention, you’ll need something with a bit more substance.

Graphic design becomes a real investment when it engages with and informs your audience.

So make your marketing meaningful by ensuring every piece has something to say. Great design is founded in your company’s history, its vision and, most importantly, why you’re the best option for your valued customers.

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How to hook new customers

I recently came across the following quote, which beautifully illustrates the importance of knowing your ideal customer and how best to “hook” them in:

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”


Dale Carnegie

Keep your bait both interesting and relevant to your target audience, appealing to their specific needs and wants. Make it irresistible. Your audience should be left in no doubt as to how or why their life would be so much better if they buy.

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