Developments in modern technology have lead to greater transparency and businesses are now held accountable to a much higher standard than in the past. So brand consistency has never been more crucial when trying to establish a trusted brand that is easily recognisable. Successful corporate identities often feature simplistic, yet comprehensive designs, that are instantly recognisable within their market place.
When it comes to attracting new customers, no one really wants to be sold to. So the most effective marketing really engages with new and prospective customers by building up a personal connection with them. By helping customers to become more familiar with our business (and more importantly the people behind the brand), we can build trust and understanding about the amazing benefits we offer, which naturally leads to more sales.
Here are my five top tips to help you better engage with your customers and increase sales for 2016:
Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience.
Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »
As well as helping start-ups launch their new brand, my years of knowledge and experience in the industry also enables me to work with established companies, to make sure that their brand is up-to-date and accurately reflects their values and objectives.
Kingsfleet Wealth are a team of very knowledgeable, approachable financial advisers, based here in Suffolk. They are passionate about building long-term relationships with their clients, to help them achieve their financial goals.
Groundhog Day? Not a chance!
Like for so many of us these days, there’s really no such as thing as a typical day! One day is never like the next and that’s what makes my job so interesting to me and keeps my ideas fresh.
My current schedule includes two new brand identities, three websites, a school prospectus, a theatre programme, exhibition banners, drinks labels, some promotional flyers and some branded infographics.
With an impressive history (dating back to 1894), West Cliff Theatre is situated at a popular seaside resort and attracts a huge variety of acts and performances to its classic auditorium. With so much going for it however, the Theatre’s previous identity was outdated and did little to reflect any of these unique qualities.
So when I was approached to redesign the Theatre’s quarterly ‘What’s On’ brochure, it was clear that we’d need to begin with a complete brand overhaul; to bring the Theatre’s visual identity up-to-date and project the right image to appeal to audiences old and new.
It takes a lot of work to get new clients. And then, of course, you have to know how to keep them, or all that hard work is lost. Marketing is as much about retaining your existing customers as it is about acquiring new ones.
So here are six golden rules to help you on your way:
The Apple Watch has been recently unveiled and the graphics involved got me thinking about logo design and, in particular, how app buttons have given new life to the logo.
As designers, we like to talk about how a visual brand is more than a logo. In fact one of my favourite quotes goes something like “a logo alone does not make a brand … unless it’s on a cow!”
The answer almost always comes down to the same basic principle: keep your message simple and avoid unnecessary complexity.
Have you ever had a meeting that seems to have gone really well, only for the prospective client to then utter those dreaded words “let me think about it and I’ll get back to you” at the close of your meeting?
Enter the mighty ‘leave-behind’ brochure – one of the most powerful marketing tools that can be invaluable for swaying your prospective client into making a decision. As the name suggests, these are brochures that are left behind after a sales pitch. A concise summary of all that’s been said, it will trigger memories of all the great things you’ve told them about your business and why you are their only option.