Promoting your business and engaging with prospects and customers is a must to keep new business rolling in. Yet hiring an all-bells-and-whistles design agency can be expensive and, employing an in-house designer might not be quite what you need.
Effective graphic design can be critical for the success of a project and compel your audience to respond in the way you want.
Here are some of the top reasons why…
Bland: (adj) Devoid of any distinctive or stimulating characteristics; uninteresting; dull; insipid; unemotional.
Boring graphic clichés such as swooshes, globes and random shapes will fail to deliver anything meaningful. To catch your customer’s attention, you’ll need something with a bit more substance.
Graphic design becomes a real investment when it engages with and informs your audience.
So make your marketing meaningful by ensuring every piece has something to say. Great design is founded in your company’s history, its vision and, most importantly, why you’re the best option for your valued customers.
I recently came across the following quote, which beautifully illustrates the importance of knowing your ideal customer and how best to “hook” them in:
Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”
Keep your bait both interesting and relevant to your target audience, appealing to their specific needs and wants. Make it irresistible. Your audience should be left in no doubt as to how or why their life would be so much better if they buy.
As I sat down to eat the obligatory post-Christmas turkey curry earlier this week (lovingly nicknamed Quirky-Murky-Turkey Curry in our house!) the new graphics on the table jar of mango chutney caught my eye. I noticed that the previous, rather ornate typography had been replaced by a hand-drawn brush script, giving the brand a lighter, more informal appeal.
My interest was piqued as this clearly follows the current design trend towards a more hand-crafted approach. 2017 has seen a return to a more organic, hand-crafted style. Many brands are looking to create a more authentic look that will appeal to customers who seek products that reflect their own values, culture and beliefs.
As a friendly, vibrant and aspirational school, St. Alban’s existing prospectuses were looking tired and dated and did little to convey the school’s vision and the excellent opportunities available to students.
So I was commissioned to create new prospectuses that would showcase the school’s best assets and better appeal to prospective pupils and their parents. Collaborating with a talented local photographer and the region’s leading print specialists, I organised the entire project from concept through to delivery.
Developments in modern technology have lead to greater transparency and businesses are now held accountable to a much higher standard than in the past. So brand consistency has never been more crucial when trying to establish a trusted brand that is easily recognisable. Successful corporate identities often feature simplistic, yet comprehensive designs, that are instantly recognisable within their market place.
When it comes to attracting new customers, no one really wants to be sold to. So the most effective marketing really engages with new and prospective customers by building up a personal connection with them. By helping customers to become more familiar with our business (and more importantly the people behind the brand), we can build trust and understanding about the amazing benefits we offer, which naturally leads to more sales.
Here are my five top tips to help you better engage with your customers and increase sales for 2016:
Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience.
Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »
As well as helping start-ups launch their new brand, my years of knowledge and experience in the industry also enables me to work with established companies, to make sure that their brand is up-to-date and accurately reflects their values and objectives.
Kingsfleet Wealth are a team of very knowledgeable, approachable financial advisers, based here in Suffolk. They are passionate about building long-term relationships with their clients, to help them achieve their financial goals.