Barn Farm Drinks are third generation family farmers, passionate about growing berries, which they then press and bottle into high quality juice on the farm, overlooking the River Stour.
Bursting with flavour, their drinks have been winning awards for taste each year and sell well locally, but the label design was holding the products back from success in hip cities such as London and Brighton.
OLD PRESSE LABEL DESIGN
Recognising that the branding needed to be brought up-to-date to appeal to a contemporary audience, Barn Farm Drinks asked me to redesign their labels, for their Pressé drinks.
The new designs feature colourful illustrations of the fruit, in a loose style to represent a fresh, authentic feel. This is also reflected in the hand-written fonts and paint-brush colour swooshes, which together with the full-bleed composition, suggests a product that is bursting with flavour; yet there is plenty of white space to give the design a contemporary feel, to appeal to a modern audience.
Charlie Williamson, Business Development Manager at Barn Farm Drinks says:
“We have worked with Joy on several projects over the past few years, every single one was an absolute pleasure. Joy was very professional, and really took the time to understand where we wanted to take the brand. Throughout all of the projects she used her vast amount of designing expertise and hit the nail on the head every single time without fail. I would recommend Joy in a heartbeat to anyone looking for a professional designer.”