BACKGROUND
With an impressive history (dating back to 1894), West Cliff Theatre is situated at a popular seaside resort and attracts a huge variety of acts and performances to its classic auditorium. With so much going for it however, the Theatre’s previous identity was outdated and did little to reflect any of these unique qualities.
So when I was approached to redesign the Theatre’s quarterly ‘What’s On’ brochure, it was clear that we’d need to begin with a complete brand overhaul; to bring the Theatre’s visual identity up-to-date and project the right image to appeal to audiences old and new.
