Have you ever had a meeting that seems to have gone really well, only for the prospective client to then utter those dreaded words “let me think about it and I’ll get back to you” at the close of your meeting?
Enter the mighty ‘leave-behind’ brochure – one of the most powerful marketing tools that can be invaluable for swaying your prospective client into making a decision. As the name suggests, these are brochures that are left behind after a sales pitch. A concise summary of all that’s been said, it will trigger memories of all the great things you’ve told them about your business and why you are their only option.