Bland identity

5 tips to avoid a Bland Identity

Bland:  (adj) Devoid of any distinctive or stimulating characteristics; uninteresting; dull; insipid; unemotional.

Boring graphic clichés such as swooshes, globes and random shapes will fail to deliver anything meaningful. To catch your customer’s attention, you’ll need something with a bit more substance.

Graphic design becomes a real investment when it engages with and informs your audience.

So make your marketing meaningful by making sure that every piece has something to say. Great design is founded in your company’s history, its vision and, most importantly, why you’re the best option for your valued customers.

Read more »

How to hook new customers

I recently came across the following quote, which beautifully illustrates the importance of knowing your ideal customer and how best to “hook” them in:

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”


Dale Carnegie

Keep your bait both interesting and relevant to your target audience, appealing to their specific needs and wants. Make it irresistible. Your audience should be left in no doubt as to how or why their life would be so much better if they buy.

Read more »

Design trends for 2017

As I sat down to eat the obligatory post-Christmas turkey curry earlier this week (lovingly nicknamed Quirky-Murky-Turkey Curry in our house!) the new graphics on the table jar of mango chutney caught my eye. I noticed that the previous, rather ornate typography had been replaced by a hand-drawn brush script, giving the brand a lighter, more informal appeal.

My interest was piqued as this clearly follows the current design trend towards a more hand-crafted approach. 2017 has seen a return to a more organic, hand-crafted style. Many brands are looking to create a more authentic look that will appeal to customers who seek products that reflect their own values, culture and beliefs.

Read more »

Breathing new life into School Prospectuses

As a friendly, vibrant and aspirational school, St. Alban’s existing prospectuses were looking tired and dated and did little to convey the school’s vision and the excellent opportunities available to students.

So I was commissioned to create new prospectuses that would showcase the school’s best assets and better appeal to prospective pupils and their parents. Collaborating with a talented local photographer and the region’s leading print specialists, I organised the entire project from concept through to delivery.

Read more »

Brand Evolution: Consistency vs Fluidity

Developments in modern technology have lead to greater transparency and businesses are now held accountable to a much higher standard than in the past. So brand consistency has never been more crucial when trying to establish a trusted brand that is easily recognisable. Successful corporate identities often feature simplistic, yet comprehensive designs, that are instantly recognisable within their market place.

Read more »

Five tips to help SMEs grow in 2016

When it comes to attracting new customers, no one really wants to be sold to. So the most effective marketing really engages with new and prospective customers by building up a personal connection with them. By helping customers to become more familiar with our business (and more importantly the people behind the brand), we can build trust and understanding about the amazing benefits we offer, which naturally leads to more sales.

Here are my five top tips to help you better engage with your customers and increase sales for 2016:

Read more »

How outsourcing can save you money

Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience. 

Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »

Kingsfleet Wealth

As well as helping start-ups launch their new brand, my years of knowledge and experience in the industry also enables me to work with established companies, to make sure that their brand is up-to-date and accurately reflects their values and objectives.

Kingsfleet Wealth are a team of very knowledgeable, approachable financial advisers, based here in Suffolk. They are passionate about building long-term relationships with their clients, to help them achieve their financial goals.

Read more »

Design, branding, logos, website design,

A day in my design life…

Groundhog Day? Not a chance!

Like for so many of us these days, there’s really no such as thing as a typical day! One day is never like the next and that’s what makes my job so interesting to me and keeps my ideas fresh.

My current schedule includes two new brand identities, three websites, a school prospectus, a theatre programme, exhibition banners, drinks labels, some promotional flyers and some branded infographics.

Read more »