Bland identity

5 tips to avoid a Bland Identity

Bland:  (adj) Devoid of any distinctive or stimulating characteristics; uninteresting; dull; insipid; unemotional.

Boring graphic clichés such as swooshes, globes and random shapes will fail to deliver anything meaningful. To catch your customer’s attention, you’ll need something with a bit more substance.

Graphic design becomes a real investment when it engages with and informs your audience.

So make your marketing meaningful by ensuring every piece has something to say. Great design is founded in your company’s history, its vision and, most importantly, why you’re the best option for your valued customers.

Read more »