Breathing new life into School Prospectuses

As a friendly, vibrant and aspirational school, St. Alban’s existing prospectuses were looking tired and dated and did little to convey the school’s vision and the excellent opportunities available to students.

So I was commissioned to create new prospectuses that would showcase the school’s best assets and better appeal to prospective pupils and their parents. Collaborating with a talented local photographer and the region’s leading print specialists, I organised the entire project from concept through to delivery.

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Brand Evolution: Consistency vs Fluidity

Developments in modern technology have lead to greater transparency and businesses are now held accountable to a much higher standard than in the past. So brand consistency has never been more crucial when trying to establish a trusted brand that is easily recognisable. Successful corporate identities often feature simplistic, yet comprehensive designs, that are instantly recognisable within their market place.

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