Five tips to help SMEs grow in 2016

When it comes to attracting new customers, no one really wants to be sold to. So the most effective marketing really engages with new and prospective customers by building up a personal connection with them. By helping customers to become more familiar with our business (and more importantly the people behind the brand), we can build trust and understanding about the amazing benefits we offer, which naturally leads to more sales.

Here are my five top tips to help you better engage with your customers and increase sales for 2016:

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How outsourcing can save you money

Design agencies can be very expensive. Yet employing an in-house marketing manager may also be costly. So a popular option for many small businesses is outsourcing their marketing to a small design studio, who really get to know the nuts and bolts of their business and understand how best to connect with their audience. 

Could this be the solution for your organisation? Below are four key benefits to help determine whether to farm out for a specific project / regular marketing input: Read more »