How to sway a potential client

Have you ever had a meeting that seems to have gone really well, only for the prospective client to then utter those dreaded words “let me think about it and I’ll get back to you” at the close of your meeting?

Enter the mighty ‘leave-behind’ brochure – one of the most powerful marketing tools that can be invaluable for swaying your prospective client into making a decision. As the name suggests, these are brochures that are left behind after a sales pitch. A concise summary of all that’s been said, it will trigger memories of all the great things you’ve told them about your business and why you are their only option.

Read more »

What’s holding you back?

Hiring a graphic designer to develop your branding is an invaluable investment. Of course I would say that as I’m a designer(!) but good branding is more than simply making things ‘pretty’ and can be critical to the success of your business.

Did you know for example that information that is communicated visually is retained up to six times longer than just the written word alone? Plus it can really grab your audience’s attention and increase their level of interest, helping them to truly understand what it is you’re trying to tell them.

So what is holding you back from hiring a graphic designer to develop your branding?

Read more »